In this paper the geometric (“ensemble”) and electronic (“ligand”) effects of alloying on surface reactivity and catalysis are considered. The effect of alloying on the behaviour of Pd, both in single crystal form, and as a nanoparticulate catalyst is discussed. The first case concerns Pd alloyed with Cu, and here the reactivity with formic acid and ethanol is modified by the presence of Cu. However, both Cu and Pd maintain their elemental integrity for the reactions, and it is shown that the main alloying effect is one of dilution of Pd atoms, rather than by global electronic factors such as d-band shifting and filling. Similarly, when Pd is alloyed with Au, then the adsorption characteristics (sticking probability and uptake) for CO, O₂, ethene and acetaldehyde are dominated by changes in the surface arrangement of the two atoms. Au mainly acts as an adsorption blocker, but to different degrees depending upon the nature of the adsorbing molecule and its demand for particular ensemble sizes. Finally, nanoparticulate Pd is considered, and the effect of alloying on high pressure methanol synthesis from CO₂ and H₂ is outlined. Pd on its own is not very selective, instead it mainly produces CO and methane. However, by supporting on oxides such as ZnO, Ga₂O₃ and In₂O₃ and by reducing in hydrogen, the Pd forms alloys, which then results in high selectivity to methanol. Again, this is ascribed to the dilution of the Pd ensembles at the surface, which are the cause of methane production.